六六棋牌游戏下载

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                          1. 首页 新闻 国内 国际 社会 娱乐 明星 影视 体育 足球 科技 热搜 教育 奇闻

                            从“杏花村”到“南国” 汾酒重金投入跨区拓展市场

                            2018-12-06 16:54:43来源:遛天津编辑:小梦
                            摘要:  12月6日,起源于山西的汾酒集团在海南三亚召开了一场有关珠三角和长三角的市场推进会,意味着其对长江以南市场的新一轮拓展计划正式开始。江苏、浙江、上海、安徽、广东

                              12月6日,起源于山西的汾酒集团在海南三亚召开了一场有关珠三角和长三角的市场推进会,意味着其对长江以南市场的新一轮拓展计划正式开始。江苏、浙江、上海、安徽、广东等5省份35城被汾酒划定为长江以南核心市场重点布局。
                             

                            汾酒集团
                             

                              “SANNIANPINGJUNZENGSUCHAO50%”DEFAZHANMUBIAOZHANXIANCHUQIKUOZHANXIONGXIN。QIANXIASANNIAN“JUNLINGZHUANG”DEFENJIUJITUANDONGSHIZHANGLIQIUXIZAIQUNIANCENGBIAOSHI,FENJIUYAOZAI2020NIANDADAOSHANXISHENGNEIWAI4:6DESHICHANGZHANBI。

                              汾酒南下立下“雄心”

                              尽管位列国内八大名酒之一,但与同时期快速成长的若干白酒品牌相比,汾酒始终被认为成一个大型区域性品牌。为了改变这种局面,近年来,汾酒方面在拓展省外市场的发力开始变得更加积极。

                              2017NIAN,FENJIUJITUANYUSHANXISHENGGUOZIWEIQIANDINGDENEIFEN“SANNIANJUNLINGZHUANG”,YIDUYINQILEZHENGGEBAIJIUXINGYEDEGUANZHU。ERCHUCIZHIWAI,GONGSIHAIZAI2018NIANGONGKAITICHULEYIGE“4421”DEFAZHANMUBIAO。ANZHAOZHEIYIGUIHUA,DAO2020NIAN,FENJIUZAISHANXISHENGNEIWAIDESHICHANGYINGSHOUJIANGDADAO4:6DEBILI。

                            六六棋牌游戏下载  2019NIAN,FENJIUFANGMIANZHENGSHIMINGQUELEYISHANXIWEIDABENYINGSHICHANG,JINGJINJI、YULU、SHANMENGWEISANDAZHONGDIANBANKUAI,HUADONG、LIANGHU、DONGNANWEISANXIAOSHICHANGBANKUAI,YIJI13GEJIHUIXINGSHENGWAISHICHANGDEXIAOSHOUGEJU。

                              值得注意的是,在汾酒眼下的省外市场中,环山西地区成为了其最重要的市场区域。结合长期对汾酒市场的分析调研,天风证券(5.490,-0.03,-0.54%)食品饮料首席分析师刘鹏告诉《每日经济新闻》记者,环山西主要是华北、东北、内蒙、京津冀等地,该部分市场目前占据了汾酒省外市场份额的60%-70%。

                            六六棋牌游戏下载  BUNANKANCHU,JIBIANBUDUANZOUCHUBENSHENG,DANZAINANFANGSHICHANGDEZHANYOUSHANG,SHANXIFENJIU(89.610,1.43,1.62%)YIJIUXIANDESHIDANLIBO,ERZHEIYECHENGWEILEFENJIUZAISANYAJUXINGTUIJINHUIDEZHONGYAOBEIJING。

                              汾酒全国化运营红利“难啃”

                              JIUFENJIUDUIYUSHENGWAISHICHANGDEZHENGTITUOZHANJIQINGKUANG,JIZHESHULIFAXIAN,JINNIANDIERJIDU,SHANXIFENJIUSHENGWAIYINGSHOUZHENGSHICHAOYUESHENGNEI。JIEZHIJINNIANQIANSANJIDU,SHANXIFENJIUDESHENGNEISHICHANGYINGSHOUDA44.76YIYUAN,SHENGWAISHICHANGYINGSHOUWEI45.68YIYUAN,SHENGWAISHICHANGLINGXIANSHENGNEIJINYIYIYUAN。

                              ERDUIYUFENJIUDANGQIANDEZAISHENGWAITEBIESHINANFANGSHICHANGDEFALI,YENEIRENSHIYIBIAODALEGEZIDEQIDAIHEDANYOU。

                              JIZHEZHUYIDAO,JINNIANSHANGBANNIAN,SHANXIFENJIUDEDUOXIANGFEIYONGZHICHUTONGBIJUNYOUDAFUZENGJIA。QIZHONGXIAOSHOUFEIYONGTONGBISHANGZHANGJIN45%,DA13.76YIYUAN。DUIYUZHEIYISHUJUBIANHUAYUANYIN,FENJIUZAIBANNIANBAOZHONGBIAOSHI,ZHUYAOSHIJIADALESHENGWAISHICHANGGUIMOXINGTUOZHAN、JICHUSHICHANGQIANZHIXINGTOURUZENGJIA、ZHONGDUANTUOZHANTOURUZENGJIASUOZHI。

                              对于汾酒的南下计划,有业内人士向《每日经济新闻》记者分析称,伴随着近年来清香型白酒市场的高速发展,汾酒在规模化和品牌化上体现了较大的进步,汾酒的南拓也具有一定市场和消费基础。但即便如此,由于白酒全国化运营红利的消退,其未来依旧要应对南方市场对汾酒口味接受、品牌认知度提升缓慢等种种挑战。


                            以上就是从“杏花村”到“南国” 汾酒重金投入跨区拓展市场的全部内容,更多精彩新闻资讯敬请关注遛天津网国内财经频道。
                            标签:杏花村,南国,汾酒

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